The Real Estate ScribeReal Estate Copy Writing
You offer top-tier real estate coaching in your area. You offer high-performing opportunities for investors. You fund deals. You’re looking for buyers. You’re looking for sellers.
You have a new development project to get off the ground. You want members or prospects to stay engaged.
I will do your Real Estate Copy Writing for you; from white papers to case studies to brochures, web content to email marketing, through squeeze pages and your websites.
Should We Be Talking?
yes, let’s talk
Real Estate Copy Writing – What is it?
I like to spell it using two words as in “copy writing” to emphasize that it is writing. Some spell it “copywriting”, which can be confused with copyright, an asset protection mechanism. While I do copyright things in the normal course of my writing, that’s not what this is about.
The practice of writing technical or promotional materials is copy writing. The text on brochures, billboards, websites, emails, advertisements, catalogs, white papers, case studies, and proposals is referred to as “copy”.
There is both art and science in the practice of copy writing, and it comes from years of experience, a good command of the language, and an intimate familiarity with a topic. And the latter familiarity is not as important as you might think. Communicating effectively and being persuasive are essential to good copy writing.
There is a subtle and powerful difference between editorial copy writing, which is meant to inform or entertain, and promotional copy writing, which is meant to persuade and create a call-to-action.
My real estate copy writing does not inform you on market statistics or what the pundits might think about the latest interpretation of Dodd-Frank. Instead, my copy writing is meant to help you achieve your real estate goals by presenting your offerings and influencing prospects to work with you.
In real estate copy writing, we call them print pieces because that’s how they got started in the marketing and sales process. While all of them can still be printed, most items in this category are written and then rendered into Portable Document Format (PDF) for downloading by your prospects, clients, or members. Each one serves a different role in your sales or engagement process, and are frequently used together.
To see how I can help you here, click on a bar below to open the topic.
Back in the day, this document was written and then printed on plain white paper with little or no graphics or pictures, presenting a point of view on a particular topic from an authoritative source. While we now produce these documents as a PDF file for downloading, the intention of the content is the same as it always has been.
A White Paper is used to de-mystify a seemingly complex topic; breaking it down into manageable pieces that are thoroughly explained so that the reader becomes comfortable with the subject matter. Such a document is a powerful sales tool because it speaks directly to the “right customer”, addressing his or her problem head-on, and making that prospect more likely to purchase the product or service.
This sales tool is not for the tire-kicker. By the time someone downloads your White Paper, he or she is keenly interested in your approach to solving his or her problem. You want to be clear, direct, and thorough in the development of your White Paper. It needs to be authoritative and clearly demonstrate a viable approach to solving a problem.
The White Paper might be considered an executive summary for a Public Offering Prospectus or a Private Placement Memorandum, without the rigor that those formal and legal documents require. In some cases, White Papers are released only after a Mutual Non-Disclosure Agreement (NDA) is executed, adding even more weight to the content.
In Real Estate Copy Writing
There are unlimited reasons for creating real estate White Papers; here are a few:
- Detailing the benefits of your coaching program
- Seeking buyers for retail and investor properties
- Explaining exactly how you use private funding
- Benefits of the real estate education system you have
- Why your real estate software product is the best
- Positioning a commercial or mixed-use development
White Papers are typically used in a Business-to-Business (B2B) exchange where the stakes of a sale are higher than an average consumer sale. However, there are cases when the White Paper makes sense to an end-consumer, such as when, similarly, the stakes are high or the individual is someone that makes decisions based on details.
Your White Paper sells while you’re asleep. It codifies your position and the intricacies of your product or service in an “Aha!” way. Prospects fully understand what you do and how you do it. Since only those that have qualified for this particular product or service are downloading it, its lengthy nature serves to completely document your position in a way that a brochure or an elevator speech cannot.
A successful White Paper sets you up powerfully for the close. The features and benefits are clear, concise, and balanced. While development of a White Paper can be extensive, the sales that result from a well-crafted treatise can generate 1,000-fold returns.
Your successful transactions should be documented. And not just in the financial ledger. The details of the execution of a project for a customer can be documented to act as validation and proof that your product or service does what you said it would do.
In effect, writing a Case Study is technical storytelling. Storytelling because there is a beginning (what the customer’s challenge was), a middle (what you did to take on the challenge), and an end (the wildly successful results). Technical because it speaks in the language of the challenge that got solved, and it provides details that you will not find in other sales pieces.
Make no mistake: the Case Study is a sales piece, and a powerful one at that. There is hardly anything more powerful than seeing the results that someone else got and, presumably, their delight in getting those results. This is also one of those “more-is-better” things, because the more Case Studies that you have on hand for review, the more powerful your story is. The good news is that every transaction can have a Case Study.
In Real Estate Copy Writing
The possibilities for a Case Study in real estate are endless. Let’s say that your model is to use private funding sources for rehab projects. You’ve undertaken a number of projects and your model is so solid that your average cash-on-cash return is 33%, and your private lender consistently receives a guaranteed 9% APR return on every project.
As you walk through the numbers and tell the story of each rehab project, your potential lender is already spending the $6,750 he’s about to earn on his first 6-month $150,000 investment with you. When you describe exactly how each project is safe, secure, and fully-insured, it’s the icing on the cake.
Your Case Study differs from your White Paper in that there is only one White Paper for each operational model that you’re doing, it’s longer, and it’s just text (on white paper). A Case Study will be created for each project that you undertake inside of that operational model, it’s shorter, and may contain diagrams and pictures.
As your repertoire of Case Studies grows, so does your credibility.
Brochures and Flyers
Brochures and Flyers are very much introductory sales pieces. Each has a specific purpose that should entice a suspect into becoming a prospect by appealing to his or her hot buttons on issues and challenges that they are dealing with. A carefully developed Brochure can be your mainstay in the off-line world.
Your Brochure is a semi-formal document that leans heavily toward the “benefit” side of the feature-benefit foundation. Benefits speak powerfully to satisfying a problem or challenge that your suspect is facing and allows them to imagine what it would be like to have that problem or challenge overcome. Once the suspect believes that your product or service may be the answer that they were looking for, they become a prospect and dig deeper.
While electronic transmission is fine for a Brochure, it’s generally only done so that the recipient can print it on their end. Optimally, you will print brochures so that you can choose colors, paper weight and finish, and the overall look and feel of the completed piece. Brochures are typically landscape-oriented, legal-size tri-fold pieces with graphics and text.
Flyers are typically used to announce an event or the introduction of a new product or service offering. The Internet has all but replaced the need for flyers with Facebook Events, Twitter Feeds, Meetup Announcements, and other dedicated services such as EventBrite. Still, there are occasions where a printed flyer can be used.
In Real Estate Copy Writing
Think of your Brochure as the lead-in to your White Paper in a particular operational function of your business. Where the Brochure will speak heavily to the benefits that a customer could expect to receive, the White Paper is balanced between the features and benefits of your model.
For example, in creating a brochure around your business practice that attracts private investors, we would offer short, deliberate statements about what the potential investor could expect to receive in working with you. In many cases, these could be bullet lists with a short explanation such as:
- Guaranteed Return. Regardless of eventual sale, you earn a fixed 9% on your investment.
- Safe. Unlike paper securities, you can drive by and even touch your investment.
- Secure. You take first lien position on the property with a county-recorded promissory note.
- Fully Insured. You are named as “additional insured” on a policy that fully protects the property.
It starts out as a print piece – for your benefit. Your Elevator Speech is something you develop, memorize, and use when someone asks, “so what do you do?” – it’s the bait on your hook that entices the right suspect to ask for more information and your business card.
The name comes from the notion that you enter an elevator on the ground floor, and there is Ms. Big, the person you’ve wanted to pitch your idea to forever. She is smart, can easily fund your project, and is exceptionally busy. You have 10 floors (30 seconds) to lay out your entire project in a way that piques her interest. Go!
Real estate copy writing is not just for documents. It goes without saying that the online world has exploded and shifted how we all do business. Increasingly, the number of ways that you can exist online is growing, and you need to take advantage of as much as you can.
To explore this category of things I can do for you, click on a bar below to open the topic.
Your Web Site
Your Web Site is the anchor of your online business. Think of it as a hub where you refer all of your suspects, prospects, and customers. Each could have a different experience at the hub, and have different capabilities to support what’s pertinent to them.
Consider our investor/lender/rehab example from the Print Pieces section. Once you have secured a lender for one of your rehab projects, you could provide protected access to pictures and videos of project progress so that the investor knows what’s going on up to the minute. This completely frees up your time to stay heads-down – no more scheduling site visits, hand holding, and hours spent making your private lender feel comfortable – it’s all there online where he or she can view it 24/7.
Your Email Address
Frequently overlooked, many people don’t understand the importance of a domain-based email address. This means that your email address should look something like “email@example.com”. Many people, in a completely unnecessary attempt to save money or time, will create “firstname.lastname@example.org, or “email@example.com” or, horror of all horrors, “firstname.lastname@example.org”. Such addresses scream un-professionalism to your prospects and customers. Yes, we live in an age where these appearances are important.
It does not cost huge sums of money to set this up right. In fact, most site hosting providers will set you up with unlimited email addresses @awesomerealestate.com. It just takes a little know-how to do it, and email sent to these addresses can be set up to arrive in your regular email client and your responses come from your domain. When you respond from email@example.com, it adds a lot of credibility to your business. It is one of the steps that has your business exist online.
If yours is an organization with members, one of the key aspects of your existence is keeping that membership engaged. Announcements for meetings, projects, training classes – all of it, is best communicated via email. How you communicate via email is also very important. Have you ever received regular emails from someone that look like a full web page with 40 different things you could do? It’s overwhelming, and it is not good communication. It’s like screaming.
Our online attention span is astoundingly short. If pertinent information is not conveyed within 5-7 seconds of opening the mail, your piece may simply be deleted or, worse, your prospect or member may unsubscribe and you’ve lost them.
Not to say that emails cannot be long; in fact, many long-form sales letters are long, as the features and benefits of an offering are enumerated. When the email is designed to immediately grab attention, then continually build on that premise, your prospect or member stays engaged and will likely execute the “call to action” such as registering or purchasing something.
By the same token, communicating an event or a reminder or other type of short communication needs to be exactly that – short. And, at the same time, this and all forms of communication need to engage the reader, be fun, pleasant, non-hypey, and leave the reader feeling as if they just had a nice conversation with a friend. This is how relationships are built and maintained.
The font and presentation of the email are also highly important characteristics. We read and perceive online text differently than paper. Do you know people that have to read a document on paper rather than online? If you have to read across a wide expanse when viewing an email, such as what you get when receiving an email from a colleague or friend, it feels tedious. It is much more easeful to read emails in narrow-width columnar fashion set off from the left margin.
Long-Form Sales Letters
Whether in email or on a lead-capture website (squeeze page), a long-form sales letter is used to explain the features and benefits of your solution – from several different viewpoints.
This text takes the reader by the hand and walks him or her through their problems, fears, and desires, and then shows them how your solution solves those problems, alleviates those fears, and satisfies those desires – the trifecta.
A long-form sales letter concludes with the Call To Action – something that tells the reader exactly what to do next to find out more, download a free white paper, or purchase something now. Depending on how the letter develops, there may be intermediate calls to action for the impatient reader – that person who already knows that they want whatever is next.
Ostensibly, the goal of a long for sales letter is to “sell”. That’s a little short-sighted however, as a really good “sales pitch” may operate in a space of fear, uncertainty, and doubt. While these kinds of tactics can be effective to get A sale, they tend not to build the long-term relationship that you want to have with a satisfied customer.
Therefore, we want to create a space in which the reader comes to understand how you and your products serve their needs at a fair price, and leaves them ahead of the game. When you provide exceptional value, not only do customers come back – they also tell others.
Squeeze Pages / Sales Funnels
A squeeze page and a sales funnel are different things inside of the same process. Typically, a squeeze page is the top-level component of a sales funnel. And in some cases, a squeeze page is just a lead-capture tool to start a relationship process. Here’s more…
The sales funnel is a process or a structure that funnels people through a screening system. The top opening of the funnel is large to pull in as many people as possible. Most of these people will NOT be your ideal clients, so as the process continues, it “screens out” more and more people who don’t fit. The funnel does this with long-form sales letters, white papers, and other media.
At the bottom of the funnel, highly-qualified prospects come out of the spout. These are the people that are most likely to be interested in, and able to purchase your product or service. The sales funnel can alleviate many issues of the classic sales approach and, if done properly, will have your prospects very comfortable with you and your offering.
The squeeze page is a lead-capture mechanism. It’s function is to offer just enough information to capture the attention of someone who may be interested in your product or service, and to get them to give you their prized possession – their email address.
Once you have a prospect’s email address, you can begin a dialog with them that highlights your product or your service and, over time, may give them enough feature/benefit material to have them purchase and become a long-term customer.
List Building and Management
List building is the process of using squeeze pages and other mechanisms to capture the email addresses of many prospects, to whom you can then “pitch” your product or service. In the new era of online marketing, the feature/benefit model is key to creating relationships that work, and that are long-term.
There are many list collection and management systems available for this purpose. Some of the popular ones are MailChimp, Aweber, Constant Contact, Campaign Monitor, iContact, and Infusionsoft, to name a few. Costs range from free to several hundred dollars per month, based on list size and other factors.
A list management system is essential if you are collecting contacts to invite to events or pitch products and services. One is not inherently better than the other, and they all have their share of glitches and gotchas. It just takes experience with them to help match a service with your needs.
Search Engine Optimization
Search Engine Optimization, or “SEO” is today’s mac-daddy of marketing for many businesses. Way back in the day, if you weren’t listed in the “Yellow Pages”, you didn’t exist as a business. Today, if you don’t rank on page 1 of Google, well – you may be invisible too.
SEO is an art form. Many people see this practice as voodoo magic, and many promote it as a way to trick search engines into ranking you higher. Let me tell you, no one is going to pull the e-wool over Google’s eyes, given their research and development in this area.
This practice is really about following the rules. All of the search engines like Google, Yahoo, Bing, AltaVista, DuckDuckGo, and Quora are actually competing for your business. They want you to succeed, and they’ve clearly spelled out what you have to do to rank well. Implementing those rules is another matter – an art form.
Believe it or not, some businesses do NOT want their websites to be found by the search engines because what they do is so specialized that they will personally invite people to go there. So there are techniques that we also use to discourage indexing by the search engines when necessary.
Google AdWords is a system of paid promotion of your website called pay-per-click or PPC, and it is by far the most popular. All the other major search engines have their own versions of PPC as well. Increasingly, the search-engine PPC models are competing with private website PPC models, the most recognized being Facebook PPC.
In general, you set a budgetary limit for a set of keywords that you think people will type when they are searching for something (say, $5-$20 per day), and the system will auto-bid for you to give you a paid ranking in the search results. If someone likes what they see, they will “click-through” to your website and you will be charged for that click, which can be anywhere from 8 cents to 5 dollars.
Facebook PPC is a little different. You will see the occasional ad based on things that you “like” and demographics in your profile – where you live, your age, other interests, etc. In this way, you are more likely to see ads about things that you are interested in.
Structuring and Coaching
You know what you want to do, and you probably know how you’re going to do it. And you may not know how to tie the pieces together, keep beneficial constraints in place, or codify your vision and mission in a way that keeps you narrowly focused on your goal. You may not even know that any of this is necessary or helpful.
Real estate copy writing takes your hard and fast ideas and puts them into action. If your business ideas are not fully formed or you just want a sounding board for what you’ve got, I can help you get that clarity and a sense of direction. Explore the tabs below to see how.
Basic Business Set-Up
I can help you get your business set up if you need that. We’ll look at company names (actually not as important as you might think), and be sure to avoid certain “flag” names – names that various government agencies like the IRS and SEC might see as a trigger to look closer at what you do.
The biggest determining factor in selecting a business name now is the availability of a domain name that matches. I can do the search, register that domain and do basic set-up of the services necessary.
We can register your business name with your state’s Division of Corporations (in Wisconsin, this is the Wisconsin Department of Financial Institutions), and secure your FEIN (Tax ID) from the IRS.
Vision and Mission
Your Vision Statement is like a road map – it lays out where you want to go with your business. We will meet and brainstorm/white-board the process so that you have absolute clarity and a very succinct set of guiding principles to direct your actions.
Your Mission Statement tells the story of how you execute on your vision. It details actions you will take and processes you will follow in doing your work. As you come across new opportunities, you hold them up against your mission statement to determine if it is something you should be doing or not.
The value in creating these documents is immense. If you can say one thing about entrepreneurs, it is that they are easily distractible. Shiny-object syndrome and “too many squirrels” can really derail what you’re up to in your business. These documents are your self-imposed boundaries and continue to remind you of your why.
I can help you create or refine your Vision and Mission statements.
At times, you need a second set of eyes on a real estate issue or an implementation issue. I can do this in person with you, via Skype, or via email, as the situation requires. In person, I use a white-board to facilitate the flow of ideas.
I have a solid understanding of real estate law, especially Wisconsin law, and know where to get answers. I do not give legal or accounting advice, but I can point you to materials and references where you need. In Wisconsin, I am familiar with all the Wisconsin Board forms (for example, the WB-11), and I can review yours before submitting.
Hello and thanks for stopping by. My name is Randy King and I am your Real Estate Scribe, writing the copy and, perhaps, developing the web presence and adjunct marketing for your real estate product, service, or project. You can get to know me a little better in this section.
Interestingly, I find that this is the first section that many people will visit. Brilliant. This is clearly a relationship business and knowing who is on the other end is key to that relationship.
I’ve divided this section into a number of seemingly unrelated topic areas, so read the items that call to you. Extra credit for reading all of them. And if you have questions, use the Contact Me form and ask.
Snapshot - At A Glance
I am a writer, coach, trainer, and speaker. I have started and operated 5 companies in technology, coaching, and writing disciplines. I co-authored an important internet patent. I am a real estate investor and co-owner of the Madison (Wisconsin) Real Estate Investors Association.
My dream is to move to Panama with my sweetie Beth and continue my writing, coaching, and work in real estate. Beth is a Wisconsin-licensed REALTOR, mostly to facilitate our investing, and she has a practice in Spirituality where she assists people with real-world challenges.
I grew up in Toledo, Ohio and attended St. Francis DeSales High School. My undergraduate studies were at Ohio University Athens, where I earned a Bachelor of Science in Electrical Engineering with a minor in Computer Science. Much of my C.S. work was independent study.
My graduate work was a dual-discipline of Electrical Engineering and Computer Science at the University of Illinois at Urbana-Champaign. I attended UIUC during my employ in the Bell System at the Western Electric Company as part of a select Summer-On-Campus program.
I have attended and participated in dozens of professional continuing education courses, seminars, and graduate level programs in various disciplines.
What I am Reading
I am pretty selective about the things that come across my vision early in the morning. Here are some of my recent tomes, most current on top…
- Breaking The Habit of Being Yourself, Joe Dispenza. Bridging the gap between pure science and metaphysical spirituality, this book offers a “why” we are the way we are and a “how to” shift whatever we want. The accompanying meditation CDs are an important part of my early morning.
- The Miracle Morning (for Writers), Hal Elrod and Robert Kiyosaki (Steve Scott). Two books – the former being Hal Elrod’s groundbreaking work, the latter (for Writers) overlaying writing onto the MM structure – bring a framework to creating a positive and productive life. I like its somewhat metaphysical bent that tracks what Dr. Joe Dispenza (above) is also doing.
- The Path Between the Seas, David McCullough. This is the story of the Creation of the Panama Canal 1870-1914 in 615 pages plus notes. My father was part of a U.S. Navy contingent that worked on the canal in the 1940’s, and I am interested in the financial, political and, of course, the technical details of this effort.
- The Power of Broke, Damon John, et. al. After starting companies that were funded from the get-go, I found myself a couple of years ago starting from nothing. This book presents a new mindset and motivation for building companies on passion and creativity without the comfort of venture capital or other funding.
- The Slight Edge, Jeff Olson, et. al. A book that every entrepreneur needs, supporting “squirrel-avoidance”; also known as keeping shiny-object syndrome in check. It has given me a road map to accomplishing big things – incrementally and steadily.
- The ONE Thing, Gary Keller, et. al. Founder of Keller Williams Realty, Gary shares the experience that helped him build the largest real estate concern in the world. I especially like the concept that “human multiplexing is a lie.” Again, this book is a great text on the art and science of remaining oblivious to squirrels.
Geeky Things I Have Done
With my former business partner, we developed and pioneered the technology that allowed folks to put web servers inside of stuff so that you can use your browser to communicate with and control the thing. We were awarded U.S. Patent #6,112,246 for this, which we eventually sold. So the next time you browse your refrigerator from work to see what you need at the grocery store, you’ll know where it started.
As an avid cyclist and cycling coach, I developed power training facilities and installed them in bike shops for winter training. Students would bring their own bikes and connect to the center’s CompuTrainer equipment. I created custom software to provide my coaches with a training platform that allowed them to train people at all levels of fitness all at the same time. Clearly for my own training needs.
While in college, I helped build the All-Campus Radio Network (ACRN) at Ohio University Athens. It’s still going strong to this day. I also had/have a fascination for clocks, so somehow I became the keeper of the large four-faced clock tower clock on the South Green Campus.
Random Things I Have Done
While at Ohio University, I got my fixed-wing aircraft pilot license and worked in the Avionics group on the (then) new microwave landing system that’s now pretty much the standard for airports everywhere. And having that license was a great way to impress dates – “would you like to fly to Columbus for dinner tonight?”
Along with my sweetie life partner, we lead journeys to visit the spiritual healer John of God at the Casa de Dom Inácio de Loyola in Abadiânia, Goiás, Brazil. We help people through the process and protocols, and handle all of the trip logistics. We are sanctioned and each registered as an official Guide of the Casa.
Real Estate Related Stuff
It’s probably a good idea that if I’m going to be doing real estate copy writing for you, that I should have some background in the art and practice. Not only do I have a fair amount of feet-on-the-street real estate experience, I also have a solid background from which to research areas that I write about.
A number of years ago, while coaching Spinning for a hospital-based wellness center, I met someone on staff who was working on her REALTOR credentials, and she introduced me to a national real estate education program, still in existence and going strong today by the name of Renatus, LLC. I was intrigued by the possibilities and got the two-year college-level education in Phoenix, Arizona.
I worked for an investor group in Chicago that had a weekly Saturday AM-radio show, with the back-end of a rehabbing business. We eventually acquired and rehabbed 42 properties on Chicago’s South side.
With my life partner and business partner (she’s the REALTOR), I moved up to the Madison, Wisconsin area where she had a house, and have been doing residential rehabs since 2011. When we travel, we find out everything we can about properties in the area.
I am currently co-owner of The Madison Real Estate Investors Association, where I am the business development partner and an investor coach and trainer. The Madison REIA is located in Fitchburg, and we have over 230 members from South Central Wisconsin.
I was introduced to this somewhat crazy aerobic exercise called “Spinning”. I loved it and eventually became an instructor, coaching at 4 fitness facilities in Northern Illinois. I brought the concept of meditative training to the practice, and intensely worked on the mind-body training connection.
I eventually got into outdoor road cycling, and participated in local road races and criteriums. I got my USA Cycling Coach certification, and enjoyed training athletes and regular folks in the joys of cycling.
I did some training as a coach at the U.S. Olympic facility in Colorado Springs (USAC is a USOC affiliate), and specialized in the psychology of training and also pedaling efficiency.
I was a cycling coach for the U.S. National Champion Youth Triathlon team in Geneva, Illinois. One of my former students, Ben Kanute, just completed his first Olympic Triathlon in Rio de Janeiro where, at points on the bike, he was in first place. He said later that he “saw fireworks” on the run portion, so it wasn’t a medal – yet.
Specialized Training and Development
I have participated in the Lifeonaire training, a concept pioneered by Steve Cook and Shaun McCloskey, that trains entrepreneurs, especially real estate investors, on how to get out of the time-deficit and debt traps and begin to structure your work around your life, instead of the other way around. Having the Lifeonaire tools really helped me get my life’s direction for the first time.
I am a graduate of Landmark Worldwide and the Landmark Forum, having participated in the Curriculum for Living, their Communication Course series, the Wisdom Course, and two exceptionally rigorous leadership development programs called The Course Supervisor Program and The Introduction Leaders Program. I can’t recommend this education enough – it will shift everything in your life like nothing you have ever experienced.
Speaking and Writing
At a very early age in grade school, I found myself in front of a microphone, reading things, telling stories and, in some sense, being a Master of Ceremonies. A devout thank-you goes out to the nuns of Regina Coeli Grade School that had me doing this. It’s not clear if this was intended as a diabolical punishment for some egregious act, or maybe they liked the sound of my voice and the fact that I could read very well out loud.
As a result, I have zero fear of speaking in front of groups; not that I don’t get nervous every time, but it doesn’t manifest as shut-down deer-in-headlights fear. And, no, I don’t need the “everyone’s in their underwear” trick. Frankly, I never understood that concept; it seems more distracting than calming to me.
I really enjoy communicating with people and imparting ideas and education. There’s nothing like seeing the light bulb go off above someone’s head to make my day. Throughout my progression as a coach and trainer in different disciplines, I came to discover that I was adept at identifying the “what’s-so” of a situation and creating actions to shift that into a desirable outcome.
All of this came together in the form of writing for me. I am blessed with some amazing mentors, both in subject-matter areas and in my writing and presentation. While I always write respectfully, and with the sensibilities of my audience at heart, I just can’t resist a good pun or quip to keep ’em coming back.
Thanks for reaching out. Please give me your contact information and a message below. If you provide a phone number, I’ll try that first. The little math problem at the bottom helps prevent bots from spamming me, not a test to see if you were paying attention in grade school.